FX3_

Dr. Zee Pools

A New Jersey pool builder rebuilt from the ground up — a cinematic marketing site with a custom CMS, an AI-driven project gallery, and lead capture that turns backyards into booked quotes.

View live site
Zee Pools service subpage
Zee Pools project gallery
Zee Pools homepage
02

Website Highlights

A look across the build — every page crafted to convert.

Homepage services
Project detail page
Homepage CTA
Homepage hero
Service page
Project gallery grid
Homepage social proof
Full page scroll
03

Made for Mobile

Not an afterthought. Every layout designed independently for thumb-first browsing — because 72% of Zee Pools' traffic comes from phones.

Zee Pools mobile site
Zee Pools mobile site
Zee Pools mobile site
Scroll to explore
04

System

The visual language that runs the entire build. Every color, typeface, and component built for consistency at scale.

Color Palette

#1A8BB3
Primary
#3BB5D6
Cyan
#E8A838
Gold
#0D1B2A
Navy
#F5F5F3
Light

Typography

Headings
Aa
Light 300Backyard Paradise
Regular 400Backyard Paradise
Medium 500Backyard Paradise
Semi 600Backyard Paradise
Bold 700Backyard Paradise
Extra 800Backyard Paradise
Body
Aa
Light 300Pool & outdoor living
Regular 400Pool & outdoor living
Medium 500Pool & outdoor living
Semi 600Pool & outdoor living
Bold 700Pool & outdoor living
JOST — HEADINGS & DISPLAY · INTER — BODY & UI

Buttons

Primary
Secondary
Ghost

Tags & Pills

Category
Pool Hardscape Outdoor Living Patio Renovation
Status
Active Featured New
05

Under the Hood

Not a template with a logo swapped in. A fully custom platform — engineered, designed, and wired for growth.

01Design

Custom premium design

No themes. No page builders. Every section hand-designed and hand-built to a bespoke brand system.

100%
Bespoke · 0 templates
Hand-crafted, pixel by pixel
02Foundation

Modern tech stack

A fast, future-proof headless architecture with edge delivery — quick, secure, effortless to scale.

Next.jsReactTypeScriptSanityTailwindVercel Edge
Edge-rendered · globally fast
03Content

AI-powered CMS

Drop in a folder of photos — AI writes titles, tags, and alt text, then files them automatically.

~5min
From upload to published
Zero code, anyone can run it
04Motion

Cinematic video, built in

Custom footage shot & edited, woven through the design as adaptive backgrounds with smart streaming.

0ms
Buffering — adaptive quality
Crisp on desktop, buttery on mobile
05Portfolio

Filterable project showcase

Browse by pool type, material, and budget — every build with photos, specs, and at-a-glance stats.

300+
Projects · 12 filter facets
Browsing becomes booked quotes
06Discovery

Built for search & AI

Structured data, schema, and semantic HTML — so it ranks on Google and gets surfaced by AI answer engines.

Schema.orgSemantic HTMLSEOAEO
Google · ChatGPT · Perplexity
07Insight

Full analytics & tracking

Event-level tracking on every click, scroll, and form. See exactly what converts — and what to double down on.

100%
Of interactions measured
Decisions backed by data
08Growth

Ad-campaign ready

Conversion pixels, server-side tracking, and dedicated landing infrastructure pre-wired from day one.

Google AdsMeta PixelServer-sideLanding infra
Every dollar tracked to a lead